About Hendrik Muth

About me

I am an SEO specialist from Munich, focused on how AI tools, automation and modern web infrastructure can improve practical work. On Automated Web I document setups, experiments and workflows that should hold up in real projects: from technical crawls and content audits to automated publishing.

My work sits where classic SEO operations and new AI workflows meet. That includes Screaming Frog crawls, structured data, hreflang checks, PageSpeed audits, content quality, internal linking and the question of how teams can turn tool data into better decisions faster.

Focus areas

• AI & Automation - language models and workflows in daily practice
• Content systems & publishing - fast setups for editorial and website processes
• Website systems - WordPress, Statamic, Astro and EmDash
• SEO - search optimisation in the age of generative search
• Chess  ·  Music

This website

This website is both a blog and a working lab. I use it to make workflows around ChatGPT, Claude, Codex, MCP servers, SISTRIX, Firecrawl, Screaming Frog and Cloudflare easier to follow. The articles are intentionally practical: what was set up, where did it break, and which steps made the workflow more stable?

Automated Web is built on EmDash + Astro + Cloudflare Workers. The setup is lean, fast and efficient to run for small teams. That combination of a clean technical base, clear information architecture and repeatable automation is the core of what interests me.

Collaboration

If you want to structure SEO processes, website audits or AI workflows more clearly, the answer is rarely one single tool. The important part is a workflow that collects data, prioritizes problems and turns the results into concrete next steps. That is the intersection I work on.